Spearheaded the self-developed 'Lighthouse Design System,' integrating documentation and tools across product stages to significantly boost product design and development ROI.

Authored an 8,000-word comprehensive design guide, establishing complete design styles and methodology guidelines that increased UI designers' weekly demand resolution to 4 tasks.

Completed the full-chain design upgrade for Lehua 5.0, enhancing product usability and achieving over 60% user recognition for improved brand differentiation in surveys.

Directed the overall design for Fenqile APP 5.0, aligning with prevailing full-screen devices and noticeably improving visual appeal and overall usability, currently in grayscale testing.

Led the Fenqile APP 4.0 redesign as principal designer, conducting comprehensive user analysis that resulted in a 200% increase in daily visits within three months post-launch.

Elevated user satisfaction from 4.05 to 4.32 (out of 5) for Fenqile APP 4.0, with over 80% of users reporting significantly improved experience and 73% positively rating the new visual style.

Redesigned 'Suixin Huan' and 'Changjie Sheng' functions, doubling the natural conversion rate and increasing the average loan term by 12.8 months to 30.7 months, improving user comprehension to 99%.

Significantly improved 'Changjie Sheng' performance, boosting average loan term by 26.2%, per-transaction value by 62.2%, and service fee revenue by 28.8%, earning the company's Q4 2018 Consumer Finance Outstanding Contribution Award.

Developed and implemented diverse visual identity (VI) systems, including corporate branding and signage design, for municipal engineering clients.

Designed and optimized digital platforms, including corporate websites and APP interfaces, to improve client online presence and user engagement.

Collaborated with urban planning and community service teams to translate complex concepts into clear, accessible, and aesthetically pleasing visual assets for public consumption.