# DonweyChow - Senior Visual Designer
Source: https://hello.cv/downeychow
Shenzhen

## Work
### Senior Visual Designer (P7) | Lexin FinTech (乐信网络科技有限公司)
Led end-to-end product design initiatives for Lexin FinTech's flagship platforms, driving significant improvements in design efficiency, user experience, and business ROI through strategic system development and innovative feature design.
- Spearheaded the self-developed 'Lighthouse Design System,' integrating documentation and tools across product stages to significantly boost product design and development ROI.
- Authored an 8,000-word comprehensive design guide, establishing complete design styles and methodology guidelines that increased UI designers' weekly demand resolution to 4 tasks.
- Completed the full-chain design upgrade for Lehua 5.0, enhancing product usability and achieving over 60% user recognition for improved brand differentiation in surveys.
- Directed the overall design for Fenqile APP 5.0, aligning with prevailing full-screen devices and noticeably improving visual appeal and overall usability, currently in grayscale testing.
### Visual Designer (P6) | Lexin FinTech (乐信网络科技有限公司)
Drove major app redesigns and feature optimizations for Lexin FinTech, leveraging in-depth user research and design expertise to enhance user satisfaction, increase engagement, and deliver substantial business growth.
- Led the Fenqile APP 4.0 redesign as principal designer, conducting comprehensive user analysis that resulted in a 200% increase in daily visits within three months post-launch.
- Elevated user satisfaction from 4.05 to 4.32 (out of 5) for Fenqile APP 4.0, with over 80% of users reporting significantly improved experience and 73% positively rating the new visual style.
- Redesigned 'Suixin Huan' and 'Changjie Sheng' functions, doubling the natural conversion rate and increasing the average loan term by 12.8 months to 30.7 months, improving user comprehension to 99%.
- Significantly improved 'Changjie Sheng' performance, boosting average loan term by 26.2%, per-transaction value by 62.2%, and service fee revenue by 28.8%, earning the company's Q4 2018 Consumer Finance Outstanding Contribution Award.
### Visual Designer | Meiyu Identity Co., Ltd. (美誉标识有限公司)
Provided comprehensive visual design and branding solutions for enterprises and units within Dongguan City's municipal engineering identification system, enhancing their public image and communication effectiveness.
- Developed and implemented diverse visual identity (VI) systems, including corporate branding and signage design, for municipal engineering clients.
- Designed and optimized digital platforms, including corporate websites and APP interfaces, to improve client online presence and user engagement.
- Collaborated with urban planning and community service teams to translate complex concepts into clear, accessible, and aesthetically pleasing visual assets for public consumption.

## About
Highly accomplished Senior Visual Designer with extensive experience in product design, UI/UX, and design system development, driving significant improvements in user experience, brand differentiation, and business ROI. Proven ability to lead end-to-end design initiatives, from strategic framework conceptualization to visual execution and usability optimization, consistently delivering measurable impact in dynamic tech environments.

## Education
### Jilin University Zhuhai College (吉林大学珠海学院) | Administrative Management

## Awards
### Q4 2018 Consumer Finance Outstanding Contribution Award
Lexin FinTech | 2018-12-31
Awarded for outstanding contributions to consumer finance through the significant optimization of 'Suixin Huan' and 'Changjie Sheng' business functions, driving substantial improvements in conversion rates and revenue.

## Skills
### Product Framework Design
Proficient
- Product Framework Design
- Product Design
### User Interface (UI) Design
Proficient
- User Interface
- UI Design
- Interface Design
### Motion Design
Proficient
- Motion Design
- Animation
### User Research
Proficient
- User Research
- UX Research
- User Analysis
### Usability Testing
Proficient
- Usability Testing
- UX Testing
### Task Flow Design
Proficient
- Task Flow
- Workflow Design
### Prototyping
Proficient
- Prototyping
- Interactive Prototypes
### Data Analysis
Proficient
- Data Analysis
- Performance Metrics
### Sketch
Proficient
- Sketch
### Figma
Proficient
- Figma
### Principle
Proficient
- Principle
### FramerX
Proficient
- FramerX
### Adobe XD
Proficient
- Adobe XD
### After Effects
Proficient
- After Effects
### Photoshop
Proficient
- Photoshop
### Illustrator
Proficient
- Illustrator
### HTML
Proficient
- HTML
- Web Development
### CSS
Proficient
- CSS
- Web Styling
### JavaScript
Proficient
- JavaScript
- Web Development

## Source
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